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These top 5 skills and tips will not only make your site more pertinent but more unique:

1. Portable audiences are growing in size

More than ever before, more people are reading articles and using search engines from their portable devices, be they tablets or smartphones. Sure a laptop is “portable” technically but we're talking devices with small screens. You need to make sure your website is compatible not just on desktop monitors but also on cell phone screens.

2. No clutter, no confusion. Simple UIs are what bring in the numbers

Interfaces can be your best friend or worst nightmare. Everyone knows by now that clunky, complicated menus or set ups drive people away. You're not creating a complicated grand strategy video game, you're supposed to be making a simple but inviting and memorable website.

3. Don't know what Google AMP is?

Odds are, neither do the people and the sites you're competing against. Use this to your advantage sooner, not later. Accelerated Mobile Pages is the name of Google's recent method in loading content that is most compatible to smartphones or other mobile devices. If you can make your site eye candy to the portable crowd before anyone else, you will have a nice head start in the race. You cannot afford to miss out on this.

4. Remember the 3 Ls: Location, Location, Location

Geo-targeting technology got big fast when it was introduced and it's only going to get bigger. If you're trying to advertise a new business and you don't even include its location, let alone get your location hooked up to local searching, you might as well stay in the past.

5. Clichéd but true; quality trumps quantity

We understand that sometimes speed is the key and that you need to outpace the rest in order to get some initial traffic. But we're here to teach you not just how to get traffic but how to keep traffic, and that’s with high grade content.

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